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2025 Startup Insights – New York leads the way for fintech investment

Content Team June 18, 2025 mins read

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2025 Startup Insights – New York leads the way for fintech investment

The New York metropolitan area has overtaken San Francisco as the top location in the US for fintech deals, accounting for 30% of all investment activity last year and approximately $5.6 billion of the $18.8 billion total spend.

Austin, Texas, also cemented its status as a preferred location for venture investment, having attracted more than $2 billion every year since 2018. This has translated into Austin outpacing the overall national picture in terms of both high-tech employment and startup births.

These are just some of the headline findings in J.P. Morgan’s recently released 2025 Startup Insights report, which examines key trends in the innovation economy.

What next?

Download the full report to learn more.

This publication contains general information only and J.P. Morgan Workplace Solutions is not, through this article, issuing any advice, be it legal, financial, tax-related, business-related, professional or other. J.P. Morgan Workplace Solutions’ Insights is not a substitute for professional advice and should not be used as such. J.P. Morgan Workplace Solutions does not assume any liability for reliance on the information provided herein.