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Do you know who owns your company?


While it’s generally true that something is only as valuable as someone is willing to pay for it, valuing a company is a pretty defined process in most countries. If you’ve never had to do it yourself before, it involves plenty of questions from your accountant and lots of mathematical equations you’ve forgotten how to do since school.

The real questions come not about the value of the company, but around who owns it. Or maybe, more accurately, who owns how much

While this may seem a crazy thing not to know, it’s much more common than you may think. Complicated financial deals and negotiations can be hard to track accurately, especially if they can change over time based on achieving (or not achieving) movable targets. On top of that, as businesses go through more funding rounds and the number of investors grows the complications grow with it.

Suddenly, it’s very easy to find yourself in a position in front of a new investor asking who owns your company and you have to respond, ‘I’m not exactly sure’.

The importance of a Cap Table

Showing Global Shares Cap Table platform screen capture
                                                                     Screenshot from Global Shares’ Enterprise platform

For any business owner, the Cap Table is one of the foundation stones of your business. It’s the document that shows the owners and the breakdown of ownership in a company.

When someone invests in your company, that investment is captured in the Cap Table. Simply put, they give you money, and you give them shares. Without a solid Cap Table though, it won’t be entirely clear to anybody how much these shares are worth, making it next to impossible to attract further investment (and can cause all sorts of other problems).

So, the Cap Table captures who owns the company in one place, giving all investors clarity. At least, that’s the theory.

Often, Cap Tables come in the form of an Excel spreadsheet, sometimes just saved on the CFO’s or CEO’s desktop. Unless it is meticulously tracked, things can quickly go wrong in this scenario, from the mundane to the spectacular. Version control is always an issue, files can be corrupted, people can make mistakes, and of course, the CEO can leave their laptop in the back of a taxi.

If you have a great idea, but your cap table is poorly constructed or is incomprehensible, then the investor is more than likely going to pass. Because if your cap table is poorly designed, there is a much greater chance that you have made a serious mistake or missed something in your ownership.

You can have the best idea in the world, but if an investor can’t trust your cap table (or even read it), then you won’t get funded.

Investors also need to understand how diluted the company is. If they’re receiving 10,000 shares, is that 10% of the company or .01%? It directly impacts their return on investment, and therefore their decision making.
All your resources, all your talent, all your leadership, grit, drive, ingenuity, purpose… all hanging on whether someone doesn’t mess up a formula in Excel.

Getting value from your Cap Table

Aaron Patzer Mint founder quote Turn a perceived risk into an asset

But just knowing the basic facts is not enough these days – you need to get insights that you can apply in the real world. This is where the Cap Table excels; in scenario modelling and a nifty little tool called a waterfall analysis.

First off, what is scenario modelling? Well, imagine that your fundraising round with investors went great. So great, in fact, that you have had an incredible amount of term sheets (offers and terms of investment). Even with just a choice of two or three, it can be an overwhelming decision to make.

The choices you make in investors directly impact the sustainability and success of your company. And with different amounts, and different terms, it can be hard to know which one is the best choice for you and your business. Basically, you need to accurately model potential scenarios.

With cap table scenario modelling software (like we have at Global Shares), all you need to do is click a few buttons, and you can see exactly how new financing round will impact your company – how the valuations, investment, post-money, dilution, etc. all come together.

Waterfall analysis

It’s not just fundraising that you need to run scenarios for. Exit valuations are also an important part of the lifecycle of a company. You’re going to want to analyse all aspects of the exit, including breakpoint, sensitivity, and pay-outs.

Venture Capital investment in Europe quote with EU participants flag

With a great waterfall modelling tool, you can see immediately and with just a few clicks, how each exit scenario impacts your share classes and top stakeholders.

Both of these important tools, if you tried to do them yourself, would take an immense amount of time – assuming that you have an expert who knows how to manually build these scenarios in the first place. And of course, mistakes can be made.

Do you know who owns your company?

It’s not as easy a question as it first sounds, is it? A business in any stage of their lifecycle can suddenly find themselves in all sorts of trouble if their Cap Table isn’t the solid foundation stone it needs to be.

For those businesses looking to leverage their Cap Table for growth, it’s a must that they move from spreadsheets to digital platforms. Without this upgrade, there may be a few sleepless nights ahead filled with unanswerable questions.

To read more about Cap Table Management and how we can help you, please click here.

Contact us today and we’ll show you how to simplify your cap table management equity administration.

Please Note: This publication contains general information only and Global Shares is not, through this article, issuing any advice, be it legal, financial, tax-related, business-related, professional or other. The Global Shares Academy is not a substitute for professional advice and should not be used as such. Global Shares does not assume any liability for reliance on the information provided herein.

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