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How startup equity is your route to success

Illustration of a paper plan flying showing the Startup route to success

We’ve gone through (and are still going through) some unprecedented times, and unprecedented times mean that businesses, especially startups, need to get creative. The last 18+ months or so have seen stories of incredible innovation; of companies pivoting brilliantly to expand their digital offerings or tweaking their services to generate new revenue streams that COVID-19 curtailed. 

Even with all that innovation, however, many businesses were still faced with stark decisions. Many companies had to make workers redundant in order to free up vital cash that helped them weather the storm and make it to where we are now. Restrictions have been lifted and there is a returning sense of normality. But as ever, the future remains uncertain and companies, big and small, have to prepare to move forward for what may be coming down the line in 2022. 

For startups, it has been a particularly bumpy ride. Cashflows were already tight and for some, the pandemic’s impact may have been too catastrophic to survive. That being said, there are some startups that have taken a different approach and are leaning on the benefits of equity to see them through these tough months. 

Equity has always been one of the main reasons – if not the only reason – for employees to join startups. Options in a startup can end up being far, far more valuable than salary, or shares offered in a public company because a startup has nearly unlimited potential. If a startup has a great idea, and an equally great model and delivery, it can be the next Facebook – and early employees with lots of startup equity stand to make a fortune. 

Startups generally offer equity for a simple reason. If you believe in a company, you’re going to work hard. But if you believe in a company and you stand to profit from that company’s success – you’re going to work extremely, fanatically hard. 

Not only that, but startups generally don’t have much cash available. Offering equity can help make up for the lower salaries, which allow companies to deploy their cash directly to their product. And now, in the face of the current pandemic, some startups are taking this a step further. 

Instead of laying off employees, some startups are reducing salary but making up for it with equity. In short, they are offering stock to offset their salary reduction. 

Using equity to retain talent

It’s easy to see the upside in this. Many companies around the world are simply cutting staff. Many others are reducing their salary without offering anything in return. This way, the employee keeps their job and has something to cushion the financial blow. And the company can use the cash to protect against whatever financial turbulence is coming down the line for the next year. is a gaming startup that recently rolled out this plan. The employees have taken a salary cut, but have been offered restricted stock units with a one year vest. Co-founder Pim de Witte is quoted in a recent Bloomberg article:

If everything goes well, not only does the company save money and slow down its cash burn, but the employees that exchange their salary for the stock will have a bigger payout during our Series B round.

It makes sense, but it’s also completely optional. Which is truly a testament to the strength of equity. Those employees would willingly take salary cuts to help the company while working harder than ever – this would be nearly unthinkable in companies without equity. But employees with equity understand that if their company thrives, they thrive too. Helping the company in a moment of crisis makes long-term financial sense.

Every decision is a risk, but some are riskier than others

Of course, there is a risk; with options, and indeed with startups in general, there is always a risk. If you’ve backed the wrong horse, and the business goes under, then the startup equity isn’t worth anything. It must be said, however, that Medal’s product, video games, lends itself well to the current pandemic – its user growth rate has doubled since lockdowns began.

Besides, many startups don’t currently have any other options. At least this way, the employees still have a salary and a promise of a better future. And a startup that has reduced salaries, rather than made workers redundant, will be in a much better position to hit the ground running when the crisis passes.

It’s tough to know what to do right now – what the right thing is, and the right time to do it. No one knows what awaits us in 2022, but one thing is for sure; equity strengthens businesses and gives them more options for success. Agile startups like Medal have made a choice that helps their employees and keeps their businesses strong.  

Read more about how Global Shares Growth Platform can work with you.

Please Note: This publication contains general information only and Global Shares is not, through this article, issuing any advice, be it legal, financial, tax-related, business-related, professional or other. The Global Shares Academy is not a substitute for professional advice and should not be used as such. Global Shares does not assume any liability for reliance on the information provided herein.

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